Stanfield FC — Grassroots football doesn't come with a photography budget or a design team. We built a Saturday-league under-8s side a full template system anyway, run entirely from a phone.

Wealdstone FC — No photography budget, no problem. We built a crest-derived icon set and typographic system strong enough to carry Wealdstone's identity on its own.

For ten years, I worked as a freelance designer under my own name. But as the projects grew, so did the awkward conversations.

Portsmouth FC needed a social system that could carry a full season of content without losing consistency or character…

"So, what's your rate?" Four words that have made even experienced designers freeze…

This is one of my favourite matchday ideas of recent years! FC Utrecht made a personalised matchday graphic for every player in the squad…