PORTSMOUTH FC SOCIAL TEMPLATES
Portsmouth FC needed a social media system that could carry a full season of content without losing its consistency or its sense of place. We built them a fifteen-template suite rooted in the city's naval heritage, with typography drawn from shipping container stencilling and old naval charts, and a recurring motif built from the maritime signal alphabet. It went well beyond design, taking in art direction for their media day, bespoke props tied to the city's shipping history, and a creative strategy for how the club shows up across its whole digital landscape.
TESTIMONIALS:
Playbook Studios understood Pompey from the very first call. They didn't just hand us a set of templates, they took the time to get under the skin of the club and the city, and it shows in every detail, from the typography to the art direction for our media days. The system is quick for our team to use, it looks unmistakably us, and it's genuinely raised the bar for how we show up online. The level of commitment, dedication and care has made this a thoroughly enjoyable process, with Playbook Studios going the extra mile on multiple occasions with great detail. They have really bought into the club and our way of working, and they’ve been a genuine pleasure to work with at every step of the process, from start to finish.MAX SWATTON, Digital & Social Media Lead at Portsmouth Football Club
