Brief
Playbook Studios is the social design partner for UFC coverage on TNT Sports, building on a partnership that started in 2016 with BT Sport.
We produce every piece of digital social content for every live event, averaging 45 events a year across fight nights, numbered cards and Fight Pass exclusives. Each event runs across a multi-week build-up, with templates and bespoke graphics covering fighter spotlights, head-to-head matchups, tale-of-the-tape stats, walkout previews, weigh-in results, fight predictions, live cards and post-fight reaction.
The work has a clear commercial role. The graphics drive subscriptions to TNT Sports' channels, sell pay-per-view events, deepen engagement with hardcore fans, and bring casual viewers up to speed through informative storytelling each week. Attention earned in the build-up converts into revenue on fight night, and the design system supports that flywheel week after week, year after year.
ufc on tnt sports
Editing the templates in Adobe Express is quick and easy
TESTIMONIALS:
“We’ve worked with Playbook since 2016 and they’ve been by far the best graphic design agency we’ve ever partnered with.From creating and developing the identity across all of BT Sport’s social media channels from Twitter and YouTube to Facebook and Instagram - producing bespoke, social-first graphics, templates and illustrations that are made for social and help sell our portfolio of events and rights across the channel (including PPV).Playbook have also been integral in building the identity from BT Sport to TNT Sports - marking a new era in sports broadcasting in the UK and Republic of Ireland - and are an absolute delight to work with, from their professionalism and quality of output to being on call whenever the project needs!”