SOCCER AID

Brief
We worked with Soccer Aid on their 2024 and 2025 events. We were asked to create a simple set of graphics that could be used by the Soccer Aid social media team in the build up to the events, and on matchday itself. We produced a set of countdown templates, a matchweek graphic and bespoke winners graphics for both sides so that the team could post the winning teams design within seconds of the final whistle.

Editing the templates with Adobe Express is quick, easy and free.

Group photo of England soccer players and coaches in white and blue jerseys, celebrating at a promotional poster for a match against Soccer Aid World XI FC on June 15th at Old Trafford, Manchester, with event logos and details.
Promotional poster for a soccer match between England and Soccer Aid World XI FC, featuring multiple players in team jerseys, scheduled for Sunday, June 15th at Old Trafford, Manchester, with logos of Soccer Aid, ITV, UNICEF, and various sponsors.
Large digital billboard on a highway welcoming people back to Manchester, featuring a smiling child with arms outstretched, promoting Soccer Aid and UNICEF, with city skyline in the background.
Blue poster with a smiling soccer player in a jersey, arms outstretched, welcoming back to Manchester, sponsored by Soccer Aid, ITV, UNICEF, and STV, dated Sunday, 15 June.
Poster for a soccer match between England and Soccer Aid World XI FC, featuring four people in sports gear, on a soccer field with stadium background. The event is scheduled for Sunday, June 9, and is live on ITV, ITVX, and STV.
Promotional poster for the FIFA World Cup, featuring three soccer players in England and team staff, with event details and partnership logos.
Promotional poster for a soccer match between England and Soccer Aid World XI FC, scheduled for Sunday, June 9. Features three people in soccer uniforms holding soccer balls, with a pink and purple background and logos of Soccer Aid, ITV, and Eurocam
A promotional poster for the England vs. Soccer Aid World XI FC football match, featuring three people in football uniforms, with the text 'Three days to go' and details about the event on June 9.
Promotional poster for an upcoming soccer match between England and Soccer Aid World XI FC, featuring three players in athletic gear, with large bold text indicating the countdown to the event, scheduled for Sunday, June 9, and logos of Soccer Aid an
Promotional poster for a soccer match between England and Soccer Aid World XI, scheduled for Sunday, June 9. Features three people in soccer uniforms and a coach, with text indicating 'One Day to Go' and partnership with Primark.
Group photo of the England national football team celebrating their victory, with the word 'Champions' at the bottom and logos of sponsors. Players are in white and red jerseys, some holding soccer balls, with a large trophy in the center.
Group of soccer players and staff wearing black and pink jerseys celebrating their championship win, with a trophy and soccer balls. The image includes text indicating partnership with UNICEF, Eurocamp, Primark, and Huel, and features the Soccer Aid
Two smiling men wearing blue Soccer Aid for UNICEF shirts at a sports event.

TESTIMONIALS: 

“We worked with Playbook Studios on some bespoke social assets for our match week content as part of Soccer Aid for UNICEF 2024. 

The team took on the brief at speed, immediately took on board the brand guidelines and delivered a suite of assets that were premium quality and nailed the brief provided. 

I would highly recommend Playbook Studios if you need high quality content delivered at speed.

james maden. Head of Social media and content, soccer aid for unicef

Multiple digital sports marketing banners featuring soccer players and match details, arranged diagonally in a repeating pattern.