Brief
We worked with the Lionesses to create a suite of flexible, on-brand social media templates for both their Euro 2025 campaign and general use. The designs were delivered in a range of colourways, including home, away, Euro 2025-specific, and neutral options, giving the social team everything they needed to keep their feeds fresh and consistent.
It was vital that the templates were quick and easy to update for the team, who were working on the ground, pitchside, or in the stadium during each game without the time or access to return to an office or use a laptop. Each template was designed with usability in mind, helping the team react instantly while maintaining the Lionesses’ distinctive identity.
ENGLAND LIONESSES
TESTIMONIALS:
“Not only has Playbook supplied quality work, always on time, but Dave is also just a brilliant creative to engage with - I've been fortunate enough to have endless calls bringing ideas to life through his unique skillset and perspective on design. Regardless of the time of day, Dave makes time and always adds value."adam hulme. senior digital content manager, the fa
