Brief
We delivered a full suite of over 50 pre-match, matchday, and post-match social media templates for Liverpool FC, giving their content team a complete and consistent toolkit for every stage of the matchday.
To ensure the designs felt authentic and true to the club’s identity, we commissioned a photographer to capture bespoke imagery around Anfield, incorporating those textures and details into the templates to add a sense of place and atmosphere.
The suite was produced in four distinct styles — home, away, third kit, and Champions League — each aligned with the club’s current brand guidelines and ethos. Every template was designed to be flexible, on-brand, and easy to use, helping the team deliver fresh, engaging content quickly and confidently.
LIVERPOOL FC SOCIAL TEMPLATES
TESTIMONIALS:
“Not only has Playbook supplied quality work, always on time, but Dave is also just a brilliant creative to engage with - I've been fortunate enough to have endless calls bringing ideas to life through his unique skillset and perspective on design. Regardless of the time of day, Dave makes time and always adds value."adam hulme. senior digital content manager, the fa
