Brief
We worked with St Helens on their matchday social media graphics throughout the season. The club wanted a set of consistent, on-brand designs that celebrated their rich history and distinctive identity, while remaining easy for the social team to update each week.

We created a flexible matchday graphic template that prominently featured St Helens’ iconic “V” from their kit, ensuring every post felt rooted in the club’s culture. The templates were delivered in multiple formats for different platforms, giving the team the tools to keep their feeds fresh and professional for every game.

ST. HELENS RUGBY CLUB

Rugby team huddle on the field during a game, with spectators in the stands and an advertisement billboard in the background.
Promotional poster for a rugby match between St. Helens R.F.C. and Catalan Dragons, featuring four players in team jerseys, a stadium, and team logos.
Poster for a soccer match celebrating ten titles, featuring players in white and red uniforms, with team logos for St. Helens R.F.C. and Warrington Wolves, scheduled for Friday, March 21 at 8 PM at Totally Wicked Stadium.
Promotion poster for a rugby match between St. Helens and Salford Red Devils, featuring a male rugby player in a white and red team jersey, with match details including date and time, and logos of the teams and sponsors.
Poster promoting a rugby match between St. Helens and Leigh Leopards, scheduled for Thursday, July 17th at 8 PM at Totally Wicked Stadium. The poster features images of four rugby players in team jerseys, with logos of the teams and sponsors, and ind
Poster for a rugby match between Saints Wakefield Trinity and St Helens R.F.C. at Totally Wicked Stadium on Friday, April 11th, at 8 PM. The poster features a large central image of a rugby player with a beard, flanked by two smaller images of rugby
Saints-v-Leeds-Rhinos-v2.jpg
A promotional poster for a rugby match between Saints and Hull KR on March 7th at 8 PM, featuring rugby players in action and team logos.
Match poster for Armed Forces Day rugby game between Salford Red Devils and St Helens R.F.C., scheduled for Sunday, June 29th at 3 PM at Totally Wicked Stadium, with rugby players in action and event logos at the top.
A black-and-white photo of a man with short hair, a beard, and a mustache, wearing a collared shirt and smiling.

TESTIMONIALS: 

““We worked with Playbook Studios to refresh and reinvigorate all of our match related marketing graphics, in-line with our wider brand, and their input has delivered some great results across the 2025 season.”

Mark Onion, Head of Marketing, St Helens

Multiple digital sports graphics and posters displayed on computer screens, featuring soccer players, team logos, and match scores.